Pricing

Fixed scope, fixed price, every item checkable.

Start with the free snapshot. Unlock the full report and do it yourself, or choose a pack and we implement the checklist for you. Packs are implementation of the checklist, not results.

Show prices in

You do it

Full report

$50£40 one-off

Every checklist item, written down so your team can do it.

Pay

We do it

Foundation

$649£499 one-off

Fix the facts and the foundations.

Pay

We do it

Growth

$1,299£999 one-off

Foundation, plus the pages and answers your site is missing.

Pay

We do it

Authority

$1,949£1,499 one-off

Growth, plus evidence beyond your own website, and a re-test.

Pay

Side by side

✓ means we deliver it. “Instructions” means the full report tells you exactly how, and you or your agency do it. Every row has a “done when” check, shown under the item.

What each product includes, who it is for, timing, access needed and price
FeatureFull report$50£40You do itPayFoundation$649£499We do itPayGrowth$1,299£999We do itPayAuthority$1,949£1,499We do itPay
The jobEvery checklist item, written down so your team can do it.Fix the facts and the foundations.Foundation, plus the pages and answers your site is missing.Growth, plus evidence beyond your own website, and a re-test.
Who it’s forBusinesses with a person (or agency) who will make the changes themselves.Businesses whose basic facts (name, address, hours, what you offer) are wrong or inconsistent across the web, or whose site is hard for AI tools to read.Businesses with no page for key services or locations, and no plain answers to the questions customers ask (prices, hours, what you do and don’t offer).Businesses that also want the third-party side handled: listings, mentions to pursue, review responses, and a dated re-test with the same prompts.
The report
Full report: every checklist item with what to change, where, and a “done when” checkDone when: You have the PDF and every item has a done-when line.✓✓✓✓
Snapshot evidence: the full prompt × AI tool matrix, wrong facts and who was named insteadDone when: Each observation shows the prompt, the tool and the run date.✓✓✓✓
Files and text written for you: schema code, llms.txt, FAQ answers, page briefs, listing textDone when: Each block is ready to copy and paste.✓✓✓✓
Foundation: facts and foundations
Paste-ready fix pack, written for your businessDone when: In your inbox within 1 hour of payment.–✓✓✓
Facts card: one approved description of your business, name, address, phone, hours, what you offer, what you don’t offerDone when: You have signed it off in writing.Instructions✓✓✓
Consistent description and contact details on your homepage, About, contact page and footerDone when: The same sentence and details appear word for word on each URL in the change log.Instructions✓✓✓
Wrong facts from the snapshot corrected on your siteDone when: Each correction is live at the URL listed.Instructions✓✓✓
Google Business Profile tidy: name, categories, hours, services, description, phone, website linkDone when: Every field matches the facts card (screenshot in the change log).Instructions✓✓✓
Up to 5 core listings corrected (for example Bing Places, Apple Business Connect, and the main directories in your field)Done when: Each listing matches the facts card; URL logged.Instructions✓✓✓
Schema / entity markup: the right type for your business, Organization and sameAs linksDone when: validator.schema.org shows 0 errors on the homepage.Instructions✓✓✓
Crawlable site: robots.txt allows AI search crawlers, complete XML sitemap, canonical tags, HTTPS redirectsDone when: robots.txt lists the crawlers as allowed; every live page is in the sitemap and returns 200.Instructions✓✓✓
llms.txt: a short plain-text summary of your business for AI toolsDone when: /llms.txt returns 200 as plain text and matches the facts card.Instructions✓✓✓
Change log: every change, its URL and its done-when checkDone when: Every item is ticked, or marked N/A with a reason.–✓✓✓
Growth: missing pages and direct answers
Up to 4 service pages built or rebuilt (the services customers actually ask about)Done when: Each page is live, in the sitemap, and answers its question in the first 60 words.Instructions–✓✓
Location page for each real site you operate (up to 2), with its own address and hoursDone when: Each page is live with details matching the facts card.Instructions–✓✓
Prices page with the prices or “from” prices you approveDone when: Prices are visible as text on the page, not in an image or PDF.Instructions–✓✓
FAQ hub: 20 direct answers to the real customer questions in your prompt setDone when: Each answer is visible text on the page it belongs to; FAQPage schema shows 0 errors.Instructions–✓✓
Service schema on each new page, and internal links from your homepage and menusDone when: 0 schema errors; every new page is reachable within 2 clicks of the homepage.Instructions–✓✓
Authority: beyond your website, and a re-test
Third-party mentions work plan: 15–20 named listings, associations and local publications, in orderDone when: A sheet lists each one with its URL, owner and status.Instructions––✓
Up to 15 further listings claimed or corrected (beyond the 5 core listings)Done when: Each listing matches the facts card; URL and date logged.–––✓
Outreach-ready assets: a business fact sheet, a short bio, and 3 pitch emails for named publications or associationsDone when: Delivered and approved by you, ready for you to send.–––✓
Review-response templates: 10 replies (positive, neutral, negative) written so they do not disclose private customer detailsDone when: Delivered as a document your team can copy from.–––✓
Re-test at 60–90 days with the same prompt set, tools and runs per promptDone when: Re-test report delivered in the 60–90 day window, reported as found.–––✓
Timing, access and price
Delivery timeDelivered instantlyPaste-ready fix pack within 1 hour of payment. Changes live within 3 days of access.Paste-ready fix pack within 1 hour of payment. Changes live within 3 days of access.Paste-ready fix pack within 1 hour of payment. Changes live within 3 days of access. Re-test with the same prompt set at 60–90 days.
What you need to give usNothing. Just your website address.Website/CMS editor access and Google Business Profile manager access (or you paste the fix pack yourself).As Foundation, plus your sign-off on any specialist wording and your approved price list.As Growth, plus logins for the listings we claim or correct. Outreach emails are sent by you, from your own address.
SupportEmail questions about the report14 days of email support on your checklist21 days of email support on your checklist30 days of email support on your checklist
Price (one-off)$50£40$649£499$1,299£999$1,949£1,499
$50£40 creditCredited in full toward any pack bought within 30 days.Pay $599£459 if you bought the full report in the last 30 days.Pay $1,249£959 if you bought the full report in the last 30 days.Pay $1,899£1,459 if you bought the full report in the last 30 days.

You do it

Full report

$50£40 one-off

The job: Every checklist item, written down so your team can do it.

Who it’s for: Businesses with a person (or agency) who will make the changes themselves.

Includes:

  • Full report: every checklist item with what to change, where, and a “done when” checkDone when: You have the PDF and every item has a done-when line.
  • Snapshot evidence: the full prompt × AI tool matrix, wrong facts and who was named insteadDone when: Each observation shows the prompt, the tool and the run date.
  • Files and text written for you: schema code, llms.txt, FAQ answers, page briefs, listing textDone when: Each block is ready to copy and paste.
  • Written instructions and files for every Foundation and Growth item, so you or your agency can do themDone when: each item in the report has its own “done when” line.

Delivery: Delivered instantly

What you give us: Nothing. Just your website address.

Support: Email questions about the report

Pay

We do it

Foundation

$649£499 one-off

The job: Fix the facts and the foundations.

Who it’s for: Businesses whose basic facts (name, address, hours, what you offer) are wrong or inconsistent across the web, or whose site is hard for AI tools to read.

Includes the full report, plus:

  • Paste-ready fix pack, written for your businessDone when: In your inbox within 1 hour of payment.
  • Facts card: one approved description of your business, name, address, phone, hours, what you offer, what you don’t offerDone when: You have signed it off in writing.
  • Consistent description and contact details on your homepage, About, contact page and footerDone when: The same sentence and details appear word for word on each URL in the change log.
  • Wrong facts from the snapshot corrected on your siteDone when: Each correction is live at the URL listed.
  • Google Business Profile tidy: name, categories, hours, services, description, phone, website linkDone when: Every field matches the facts card (screenshot in the change log).
  • Up to 5 core listings corrected (for example Bing Places, Apple Business Connect, and the main directories in your field)Done when: Each listing matches the facts card; URL logged.
  • Schema / entity markup: the right type for your business, Organization and sameAs linksDone when: validator.schema.org shows 0 errors on the homepage.
  • Crawlable site: robots.txt allows AI search crawlers, complete XML sitemap, canonical tags, HTTPS redirectsDone when: robots.txt lists the crawlers as allowed; every live page is in the sitemap and returns 200.
  • llms.txt: a short plain-text summary of your business for AI toolsDone when: /llms.txt returns 200 as plain text and matches the facts card.
  • Change log: every change, its URL and its done-when checkDone when: Every item is ticked, or marked N/A with a reason.

Delivery: Paste-ready fix pack within 1 hour of payment. Changes live within 3 days of access.

What you give us: Website/CMS editor access and Google Business Profile manager access (or you paste the fix pack yourself).

Support: 14 days of email support on your checklist

The $50£40 full report is credited if bought within 30 days.

Pay

We do it

Growth

$1,299£999 one-off

The job: Foundation, plus the pages and answers your site is missing.

Who it’s for: Businesses with no page for key services or locations, and no plain answers to the questions customers ask (prices, hours, what you do and don’t offer).

Includes the full report and everything in Foundation, plus:

  • Up to 4 service pages built or rebuilt (the services customers actually ask about)Done when: Each page is live, in the sitemap, and answers its question in the first 60 words.
  • Location page for each real site you operate (up to 2), with its own address and hoursDone when: Each page is live with details matching the facts card.
  • Prices page with the prices or “from” prices you approveDone when: Prices are visible as text on the page, not in an image or PDF.
  • FAQ hub: 20 direct answers to the real customer questions in your prompt setDone when: Each answer is visible text on the page it belongs to; FAQPage schema shows 0 errors.
  • Service schema on each new page, and internal links from your homepage and menusDone when: 0 schema errors; every new page is reachable within 2 clicks of the homepage.

Delivery: Paste-ready fix pack within 1 hour of payment. Changes live within 3 days of access.

What you give us: As Foundation, plus your sign-off on any specialist wording and your approved price list.

Support: 21 days of email support on your checklist

The $50£40 full report is credited if bought within 30 days.

Pay

We do it

Authority

$1,949£1,499 one-off

The job: Growth, plus evidence beyond your own website, and a re-test.

Who it’s for: Businesses that also want the third-party side handled: listings, mentions to pursue, review responses, and a dated re-test with the same prompts.

Includes the full report and everything in Growth, plus:

  • Third-party mentions work plan: 15–20 named listings, associations and local publications, in orderDone when: A sheet lists each one with its URL, owner and status.
  • Up to 15 further listings claimed or corrected (beyond the 5 core listings)Done when: Each listing matches the facts card; URL and date logged.
  • Outreach-ready assets: a business fact sheet, a short bio, and 3 pitch emails for named publications or associationsDone when: Delivered and approved by you, ready for you to send.
  • Review-response templates: 10 replies (positive, neutral, negative) written so they do not disclose private customer detailsDone when: Delivered as a document your team can copy from.
  • Re-test at 60–90 days with the same prompt set, tools and runs per promptDone when: Re-test report delivered in the 60–90 day window, reported as found.

Delivery: Paste-ready fix pack within 1 hour of payment. Changes live within 3 days of access. Re-test with the same prompt set at 60–90 days.

What you give us: As Growth, plus logins for the listings we claim or correct. Outreach emails are sent by you, from your own address.

Support: 30 days of email support on your checklist

The $50£40 full report is credited if bought within 30 days.

Pay

Implementation, not results

A pack is complete when every item is delivered and its “done when” check passes, or it is marked N/A with a reason. What AI tools say afterwards is not part of the deal, and we never promise it.

Timing

Paste-ready fix pack within 1 hour of payment. Changes live within 3 days of access. Access means you grant us editor access to your website or CMS and manager access to your Google Business Profile. The 3-day clock starts when access is granted. Pages with specialist wording go live once you have approved them.

The small print

One primary domain and the sites you list. No calls, no retainer, and no cap on how many businesses we take on, so there is no waiting list. Refunds relate to delivery as described; see the refunds page. The price shown is the price you pay, unless the law requires us to add VAT, GST or sales tax, in which case we show the tax and the total before you pay.

Free snapshot

See what AI tools say about your business today.

Start with the free snapshot. It shows the evidence, dated, with the method stated. There is nothing to pay and nothing to install.